"Al di Qua" — Meters
A week of initiatives on social fragility built around the docufilm “Al di Qua” by Corrado Franco — high‑contrast black and white with a vibrant orange accent.
- Client
- Meters · AncheCinema · Comune di Bari · Ordine Ass. Sociali Puglia
- Year
- March 2018
- Services
- Event Branding, Poster Design, Coordinated Image, Out‑of‑Home Advertising
- Role
- Graphic Designer
The project
In March 2018, the AncheCinema theatre in Bari hosted a dense week of initiatives on social fragility, culminating in a high‑level training course and the screening of the award‑winning docufilm “Al di Qua” (Corrado Franco) — focused on life without a fixed abode.
The visual identity had to combine the institutional rigour of a professional course for social workers with the raw emotional power of an auteur documentary. Intense portraits and stills from the docufilm carry the campaign; the strict black‑and‑white palette respects the cinematic language of the original work.
Absolute black for the screening posters, deep ardesia/blue for the training course, and a vibrant orange used as an accent to break the solemnity and guide the eye through the visual hierarchy.
I designed posters, flyers and OOH placements (transit shelter mockups), the congress kit (clipboards, badges, USB keys, certificates) and the editorial system holding the entire programme together.
