Affetti Da
Entry for the “Logo Against Alzheimer's” competition — two embracing figures drawn in a single, continuous, hopeful line.
- Client
- Affetti da — Onlus for Alzheimer's research and family support
- Services
- Logo Design, Visual Identity
- Role
- Graphic Designer
The project
This identity was developed for the "Logo Against Alzheimer's" competition launched by Onlus Affetti da. The goal was to communicate not only the medical mission but the human, relational side that surrounds the disease.
The mark is a continuous‑line pictogram inspired by the work of an artist recently affected by Alzheimer's — intimate, human, profoundly rooted in lived experience. Two figures embrace: on the right the person affected by the disease looks upward in hope; on the left, larger and protective, the caregivers.
The palette is chosen for emotional precision: pink for unconditional love, violet for empathy, green for balance and wellbeing, blue for calm and stability — anchoring the linework and typography.
The system extends gracefully across business cards, kraft stationery, a care‑box pattern, calendars, T‑shirts, tote bags, balloons and lanyards.
