Branding & Web Design

Studio Tecnico Sergio Martano

A minimalist bichromatic identity for an electrical engineer — where the “S” quietly bends into a tilde, the symbol of alternating current.

Client: Sergio Martano — Engineer
Services: Naming, Logo Design, Visual Identity
Role: Graphic Designer

The project

Designed for engineer Sergio Martano, the brand communicates analytical rigour and technical authority while staying clean, modern and minimal.

The monogram fuses the initials S + M: the “S” bends into a tilde — graphic shorthand for alternating sinusoidal current — turning a simple wordmark into a strongly narrative symbol.

A bichromatic palette of deep Indigo/Navy on pure white evokes trust, stability, technology and institutional precision. Generous negative space frames every document for a coordinated, highly professional set.