IBPC 2024
Triennial conference of the International Association of Building Physics — a visual identity that frames Toronto's skyline inside the IBPC lettering.
- Client
- 9th International Building Physics Conference — Toronto Metropolitan University
- Year
- 25–27 July 2024
- Services
- Visual Identity, Social Media Content, Event Branding, Wayfinding
- Role
- Graphic Designer
The project
IBPC is the official triennial event of the International Association of Building Physics (IABP), hosted in 2024 by Toronto Metropolitan University. The brief required a visual identity that could bridge the scientific rigour of building physics with the vibrant energy of the host city.
The IBPC 2024 wordmark works as a “window”: its lettering frames the Toronto skyline (with the unmistakable CN Tower), rooting the event in its urban context.
Navy Blue carries institutional weight and academic authority; an electric orange accent powers the calls to action and key details — especially in digital channels.
I developed a clear, modular layout system for the Facebook page, designed pre‑event roll‑ups and large backdrops for sponsors, and kept the orange/blue colour block consistent across every touchpoint.
